Confronted with the vicissitudes of business circle, what guides an enterprise to cleave through strong winds and waves and set sail toward a new horizon? To pursue the maximum profit or something beyond profit? This is an ultimate philosophical question for all corporate managers. Different choices lead to different development paths. Pursuit of the maximum profit may push enterprises into the trap of greed, and make it bog down deeper and deeper. On the contrary, if an enterprise seeks more valuable things beyond profit, it is likely to be credited as a superior and even great company.

Corporate managers often have to rank and select values in order of importance. An enterprise tends to get lost in front of temptation, risks, confusion, and difficulties without the right guidance of values. Consequently, business philosophy serves as a kernel issue of corporate values. In business management, we gradually reached a consensus that corporate values are something beyond profit. However, the corporate values of Glory Harvest Group remained to be concretized. Under the collaborative efforts of our strategic consultants and Kingdee International Software Group, and after rigorous research, summary, argumentation, and discussion, we eventually unveiled the specific mission, vision, and core values of Glory Harvest Group a few days ago. (For more information, please see the current issue of Foundation of Enterprises.) Guided by Glory Harvest Group's overall strategies, we elaborate the social significance and value of existence in the paragraphs of mission and vision, and briefly summarize our development goals in the future. Core values, deeply rooted in our development history and culture, plays a pivotal role in restraining the behaviors of the company and ourselves. As the crystal and sublimation of Glory Harvest Group's spiritual connotation, these systems of cultural value constitute the soul of the company as well as essential foundation of corporate development.

As an old saying goes, "Easier said than done." Indeed, it is harder than imagined to behave ourselves in conformity with the demands of core values, namely, integrity, pragmatism, innovation, and transcendence. In a sense, publicity, education, and summary are just supplementary means to remind us of their importance. The core values make sense only when we put them into practice on the basis of full understanding. As the founder of Glory Harvest Group, I hope all the managers and employees can take the core values as your proverb, and do the right thing on the right way. Let's make unremitting efforts to achieve centennial glory of Glory Harvest Group together.